Creative Direction Rooted in Strategy, Story, and Design

I specialize in helping organizations bring structure to their story—connecting visual systems, messaging, and mission in ways that feel both cohesive and alive.

This is a selection of work I’ve led from concept to execution—writing, photography, layout, design, and production. Each piece reflects my approach to creative leadership: thoughtful, intentional, and grounded in the belief that design is not just how something looks, but how clearly it communicates who you are and what you stand for.

Newsletters

Seasonal newsletters designed not just to inform—but to embody the organization’s voice, rhythm, and identity.
Each issue is a full-spectrum collaboration across departments, with contributions from staff and programs. I lead the creative direction—steering the writing, photography, layout, and production—to ensure that every issue reflects MBC’s mission with clarity and intention.

Click on any image below to view the full PDF version

Reports

Annual reports as narrative landmarks
Each of these pieces reflects a moment in an evolving institutional story. I’ve led every aspect of their creation—from writing and photography to layout, design, and production—shaping them not just as year-in-review documents, but as living expressions of organizational identity and values. These reports chart MBC’s journey from narrative fragmentation to strategic clarity.

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Websites

Digital spaces with narrative clarity and visual alignment.
I manage, maintain, or supervise the primary websites for Manchester Bidwell Corporation and affiliate programs MCG Jazz and MCG Youth—ensuring each site reflects the identity, structure, and evolving voice of the institution. I also design and build websites from the ground up, including full identity and content development for individual practitioners and small organizations. Recent examples include stefaniezito.com, a personal artistc portfolio site, and waxwingwellness.com, a full-scope brand and site built for a therapeutic wellness client (including photography, logo design, and more).

Each site is designed to be intuitive, intentional, and grounded in the story it exists to support.

Click on any image below to go to the site

Ads & Promotional Materials

Design that moves with intention.
Whether a trifold brochure, a magazine ad, or an in-house donor sign, these pieces are made to do focused work in the world. I lead concept, copy, layout, and production—ensuring every element is thoughtful, visually grounded, and rooted in the values of the organization it speaks for.

Archival

A foundation of visual craft.

Before my focus turned to narrative strategy and creative leadership, my work was rooted in image-making— stop-motion animation, illustration, and hands-on design. These projects shaped how I think about rhythm, process, and the quiet power of well-made things. This section gathers a selection of early work: set design for stop-motion campaigns (including work for Marvel/Hasbro), conceptual illustration, editorial design, and the independent short film Battery Life, which was featured in several film festivals and online platforms. Though my current work is more strategic in nature, this is where it began—on the ground, with tools in hand, building worlds one frame at a time.